Posachedwa, FAW Mazda idatulutsa Weibo yake yomaliza.Izi zikutanthauza kuti m'tsogolo kudzakhala "Changan Mazda" ku China, ndipo "FAW Mazda" idzasowa mumtsinje wautali wa mbiri yakale.Malinga ndi mgwirizano wa kukonzanso kwa Mazda Automobile ku China, China FAW idzagwiritsa ntchito ndalama zake zokwana 60% mu FAW Mazda Automobile Sales Co., Ltd. (pambuyo pake zimatchedwa "FAW Mazda") kupanga zopereka zazikulu ku Changan Mazda.Pambuyo pakuwonjezeka kwa likulu, Changan Mazda Idzasinthidwa kukhala mgwirizano womwe umathandizidwa ndi magulu atatuwa.Magawo atatu a ndalama zamagulu ndi (Changan Automobile) 47.5%, (Mazda) 47.5%, ndi (China FAW) 5%.
M'tsogolomu, Changan Mazda (yatsopano) adzalandira mabizinesi okhudzana ndi Changan Mazda ndi Mazda.Panthawi imodzimodziyo, FAW Mazda idzasintha kukhala mgwirizano wothandizidwa ndi Mazda ndi (yatsopano) Changan Mazda, ndikupitiriza kuchita malonda okhudzana ndi magalimoto amtundu wa Mazda.Ndikukhulupirira kuti izi ndi zotsatira zabwino kwambiri za Mazda.Poyerekeza ndi mnzake waku Japan Suzuki, mtundu wa Mazda sunachoke pamsika waku China.
[1] Mazda ndi mtundu wawung'ono koma wokongola?
Ponena za Mazda, mtundu uwu umatipatsa chithunzi cha galimoto yaying'ono koma yokongola.Ndipo Mazda amapereka chithunzi kuti ndi mtundu wa maverick, mtundu wa umunthu.Magalimoto ena akamagwiritsa ntchito ma injini ang'onoang'ono a turbocharged, Mazda amaumirira kugwiritsa ntchito injini zongofuna mwachibadwa.Pamene mitundu ina ikupanga mphamvu zatsopano, Mazda sada nkhawa kwambiri.Pakadali pano, palibe dongosolo lachitukuko la magalimoto atsopano amagetsi.Osati zokhazo, "Mazda" nthawi zonse amalimbikira kupanga "injini yozungulira", koma pamapeto pake aliyense amadziwa kuti makina a injini ya rotary sanapambane.Chifukwa chake, malingaliro omwe Mazda amapereka kwa anthu nthawi zonse amakhala osangalatsa komanso odabwitsa.
Koma mukuti Mazda safuna kukula?Ayi ndithu.M'makampani amakono amagalimoto, zazikulu zokha zimatha kukhala ndi phindu lamphamvu, ndipo timagulu tating'ono tating'ono sitingathe kupanga paokha.Kutha kukana zoopsa ndizochepa kwambiri, ndipo ndikosavuta kuphatikizidwa kapena kupezedwa ndi makampani akuluakulu amagalimoto.
Kuphatikiza apo, Mazda anali mtundu wokhala ndi makampani awiri ogwirizana ku China, FAW Mazda ndi Changan Mazda.Ndiye ngati Mazda sikufuna kukula, nchifukwa chiyani ili ndi mabizinesi awiri ogwirizana?Zowonadi, mbiri yamabizinesi ophatikizana ndizovuta kunena momveka bwino mu sentensi imodzi.Koma pomaliza, Mazda si mtundu wopanda maloto.Ndinkafunanso kukhala wamphamvu komanso wamkulu, koma zinakanika.Malingaliro ang'onoang'ono komanso okongola amasiku ano ndi "kukhala aang'ono komanso okongola", osati cholinga choyambirira cha Mazda!
[2] Chifukwa chiyani Mazda sanatukuke ku China ngati Toyota ndi Honda?
Magalimoto aku Japan nthawi zonse amakhala ndi mbiri yabwino pamsika waku China, kotero chitukuko cha Mazda pamsika waku China chili ndi zinthu zabwino zobadwa nazo, kuposa kuposa magalimoto aku America ndi magalimoto aku France.Kuonjezera apo, Toyota ndi Honda zakhala zikuyenda bwino mumsika wa China, choncho n'chifukwa chiyani Mazda sanapangidwe.
M'malo mwake, chowonadi ndi chosavuta, koma mitundu yonse yamagalimoto yomwe yakula bwino pamsika waku China ndi yabwino kuchita chinthu chimodzi, chomwe ndi kupanga zitsanzo za msika waku China.Mwachitsanzo, Volkswagen a Lavida, Sylphy.Buick GL8, Hideo.Zonsezi zimaperekedwa ku China kokha.Ngakhale kuti Toyota alibe zitsanzo zambiri zapadera, lingaliro la Toyota lopanga magalimoto omwe anthu amakonda lakhala liripo.Pakalipano, kuchuluka kwa malonda akadali Camry ndi Corolla Ndipotu, Toyota ndi chitsanzo cha kupanga magalimoto pamisika yosiyanasiyana.Highlander, Senna, ndi Sequoia onse ndi magalimoto apadera.M'mbuyomu, Mazda nthawi zonse amatsatira njira ya niche mankhwala ndipo nthawi zonse amatsatira makhalidwe a masewera.M'malo mwake, pomwe msika waku China udali pachiwonetsero chodziwika bwino m'masiku oyambilira, ogwiritsa ntchito amangofuna kugula galimoto yokhazikika yabanja.Kuyika kwa malonda a Mazda mwachiwonekere kunali kogwirizana ndi msika.Zofuna sizikufanana.Pambuyo pa Mazda 6, Mazda Ruiyi kapena Mazda Atez sanakhale chitsanzo chotentha kwambiri.Ponena za Mazda 3 Angkesaila, yomwe ili ndi voliyumu yabwino yogulitsa, ogwiritsa ntchito samaiona ngati galimoto yamasewera, koma adagula ngati galimoto yabanja wamba.Chifukwa chake, chifukwa choyamba chomwe Mazda sichinapangidwe ku China ndikuti sichinaganizirepo zofunikira za ogwiritsa ntchito aku China.
Kachiwiri, ngati palibe chitsanzo chomwe chili choyenera kwambiri ku msika waku China, ndiye ngati pali mtundu wabwino wazinthu, mtunduwo sudzatha pomwe mawu a wogwiritsa ntchito amaperekedwa.Ndipo Mazda sanali kulamulira khalidwe.Kuyambira 2019 mpaka 2020, ogwiritsa ntchito adawulula motsatizana vuto la phokoso lachilendo la Mazda Atez.Ndikuganiza kuti iyi ndi udzu womaliza kuphwanya FAW Mazda.Malinga ndi ziwerengero zoyamba za "Financial State Weekly" network yamtundu wamagalimoto, maukonde odandaula pamagalimoto ndi nsanja zina, mu 2020, madandaulo ochokera ku Atez ndi okwera mpaka 1493. Mu 2020 Galimoto yapakatikati idayikidwa pa pamwamba pa mndandanda wa madandaulo.Chifukwa chodandaulira chimangomveka m'mawu amodzi: kumveka kwachilendo kwa thupi, kumveka kwachilendo kwapakati, phokoso lachilendo la dzuwa, kumveka kwachilendo kwa zida zam'thupi ndi zida zamagetsi ...
Eni ake agalimoto ena adauza atolankhani kuti eni ake ambiri agalimoto ya Atez atayambitsa chitetezo, adakambirana ndi ogulitsa ndi opanga nthawi zambiri, koma ogulitsa ndi opanga adamangana wina ndi mnzake ndikuchedwa mpaka kalekale.Vuto silinathe konse.
Mokakamizidwa ndi malingaliro a anthu, mu Julayi chaka chatha, wopangayo adapereka chikalata chonena kuti izikhala ndi vuto laphokoso lachilendo lomwe lidanenedwa ndi ogwiritsa ntchito ena a 2020 Atez, ndipo azitsatira mosamalitsa zitsimikiziro zitatu zadziko kuteteza ufulu wa ogwiritsa ntchito.
Ndikoyenera kutchula kuti cholembachi sichikunena za "kutemberera" phokoso losazolowereka, koma liyenera kukonzedwa motsatira ndondomeko yokonzekera, koma limavomerezanso kuti "kubwereza" kungabwere.Eni magalimoto ena adanenanso kuti phokoso losazolowereka lidawonekeranso patatha masiku angapo atayang'ana ndi kukonza galimoto yomwe ili ndi vuto motsatira malangizo.
Chifukwa chake, nkhani yabwino imapangitsanso ogwiritsa ntchito kutaya chidaliro cha mtundu wa Mazda.
[3] Poyang'anizana ndi tsogolo, ndi chiyani chinanso chomwe Changan Mazda angadziwe?
Akuti Mazda ali ndi luso, koma akuti Mazda palokha sankayembekezera kuti chitsanzo kwambiri kugulitsa mu msika Chinese akadali okonzeka ndi 2.0-lita mwachibadwa aspirated otsika mbiri chitsanzo.Pansi pa funde lamagetsi padziko lonse lapansi, kafukufuku ndi chitukuko cha injini zoyaka moto zimayang'anabe, ndithudi, kuphatikizapo injini zozungulira zomwe mafani akuganiza.Komabe, pambuyo psinjika-poyaka injini kukhala delisting zoipa monga kuyembekezera, Mazda anayamba kuganizira za zitsanzo koyera magetsi.
CX-30 EV, mtundu woyamba wamagetsi wamagetsi womwe unayambitsidwa ndi Mazda pamsika waku China, uli ndi NEDC yamakilomita 450.Komabe, chifukwa cha kuwonjezera paketi ya batri, thupi loyambirira losalala komanso logwirizana la CX-30 ladzutsidwa mwadzidzidzi., Zikuwoneka kuti sizikugwirizana kwambiri, zikhoza kunenedwa kuti izi ndizosagwirizanitsa, zopanda pake, ndi chitsanzo chatsopano cha mphamvu zatsopano.Zitsanzo zoterezi mwachiwonekere sizipikisana pamsika wa China.
[Mwachidule] Kuphatikiza kwa North ndi South Mazda ndikuyesa kudzithandizira, ndipo kuphatikiza sikungathetse vuto la Mazda.
Malinga ndi ziwerengero, kuyambira 2017 mpaka 2020, malonda a Mazda ku China adapitilirabe kuchepa, ndipo Changan Mazda ndi FAW Mazda nawonso alibe chiyembekezo.Kuyambira 2017 mpaka 2020, malonda a FAW Mazda anali 126,000, 108,000, 91,400, ndi 77,900 motsatana.Malonda a pachaka a Changan Mazda anali 192,000, 163,300, 136,300, ndi 137,300, motsatira..
Pamene tinkakambirana za Mazda m'mbuyomu, inali ndi maonekedwe abwino, mawonekedwe osavuta, zikopa zolimba komanso mafuta ochepa.Koma makhalidwe amenewa tsopano afikiridwa ndi pafupifupi mtundu uliwonse wodziimira.Ndipo ndi bwino kuposa Mazda, ndipo ngakhale luso anasonyeza mtundu wake ndi wamphamvu kwambiri kuposa Mazda.Odzipangira okha amadziwa bwino ogwiritsa ntchito achi China kuposa Mazda.M'kupita kwa nthawi, Mazda yakhala chizindikiro chomwe chinasiyidwa ndi ogwiritsa ntchito.Kuphatikizika kwa North ndi South Mazda ndi kuyesa kudzithandiza, koma ndani angatsimikizire kuti Changan Mazda ophatikizidwa adzakula bwino?
Nthawi yotumiza: Sep-01-2021