Pakati pa 2021, msika wamagalimoto waku China wawonetsa mawonekedwe atsopano ndi zomwe zikuchitika mu theka loyamba la chaka. Pakati pawo, msika wamagalimoto apamwamba, womwe ukukula pa liwiro lalikulu, "watentha" kwambiri pampikisano. Kumbali imodzi, BMW, Mercedes-Benz ndi Audi, echelon yoyamba yamagalimoto apamwamba kwambiri, amasungabe kukula kwa manambala awiri ndikupitilizabe kulanda msika; Kumbali inayi, ena opanga magalimoto apamwamba akutuluka mofulumira, kotero kuti mitundu yambiri yamtundu wapamwamba, msika Kupanikizika kunakula kwambiri.
M'nkhaniyi, ntchito ya msika wa Volvo mu theka loyamba la chaka chino inaposa zomwe anthu ambiri amayembekezera. M'mwezi wa June, malonda apakhomo a Volvo adafika pamagalimoto a 16,645, ndikuwonjezeka kwa chaka ndi 10.3%, kukwaniritsa kukula kwawiri kwa mwezi wa 15. Mu theka loyamba la 2021, kuchuluka kwa malonda a Volvo ku China kunali 95,079, kuwonjezeka kwa 44.9% pachaka, ndipo kukula kwa Mercedes-Benz ndi BMW kudakwera kwambiri.
Ndikoyenera kutchula kuti gawo la msika la Volvo mu June linafika 7% m'mwezi umodzi, kuwonjezeka kwa 1.1% pachaka, komwe kunachitikanso chaka chino. Mu theka loyamba la chaka, gawo la msika linafika pa 6.1%, kuwonjezeka kwa chaka ndi chaka kwa 0.1%, kupititsa patsogolo msika waukulu padziko lonse. Panthawi imodzimodziyo, chiwerengero cha malonda cha 300,000-400,000 cha Volvo chikupitirirabe, mitengo yamtengo wapatali ya zitsanzo zake imakhala yokhazikika, ndipo phindu likupitirirabe. Pali kale mitundu ingapo muzinthu zachangu.
Volvo ikulandira chidwi komanso kukondedwa ndi ogula. Kukula kwa chidwi cha mtundu wa Volvo kumakhala koyamba pakati pamitundu yapamwamba pamapulatifomu osiyanasiyana, ndipo kuchuluka kwa mafani omwe ali pachiwopsezo chawonjezeka kwambiri. Zomwe zimachitika pamlingo wodabwitsa zikuwonetsa kuti Volvo yakhazikitsa ogwiritsa ntchito mozama, ndipo zonsezi zimachokera kuzinthu zomwe Volvo akweza ndi ntchito zake, kuwonetsa kudzipereka kwenikweni ndi udindo. Tsopano Volvo yayenda pang'onopang'ono panjira ya mwanaalirenji.
Kulimbikitsa chitukuko chokhazikika
Kumbuyo kwachiwonjezeko chokhazikika cha malonda ndi gawo la msika, pali ma seti angapo a deta omwe akuyenera kusamala kwambiri. Choyamba, malonda amitundu yonse ya Volvo achita bwino, kuwonetsa kuwongolera kwamphamvu kwazinthu zonse. Mu theka loyamba la chaka, XC90 ndi S90 anagulitsa mayunitsi 9,807 ndi 21,279 motsatira; XC60 idagulitsa mayunitsi 35,195, kuchuluka kwa 42% pachaka; chitsanzo cha S60 chinakula kwambiri, ndi chiwerengero cha mayunitsi a 14,919 ogulitsidwa, kuwonjezeka kwa 183% chaka ndi chaka; XC40 idagulitsidwa mayunitsi 11,657, Yakhala chitsanzo chachikulu chatsopano ndi kuwonjezeka kwakukulu kwa malonda.
Kachiwiri, ponena za mphamvu zatsopano ndi nzeru, Volvo yasonyeza mphamvu zake, zomwe zikutanthauza kuti idzakhala ndi udindo wotsogolera mpikisano wamtsogolo. Deta yapadziko lonse lapansi mu theka loyamba la chaka idawonetsa kuti kugulitsa kwapadziko lonse kwa Volvo RECHARGE mndandanda kumawerengera 24.6% yazogulitsa zonse, kuchuluka kwa 150% pachaka, kutsogolera kukula kwa msika wamagalimoto apamwamba; m'gawo loyamba la chaka chino, malonda a Volvo XC40 PHEV ndi Volvo XC60 PHEV nthawi ina ankafuna kufika pamlingo womwewo. Gawo la msika No.1.
Pakadali pano, Volvo Cars yapanga makina osakanizidwa a 48V, plug-in hybrid ndi matrix oyera amagetsi, omwe akutsogolera pakukwaniritsa kusintha kwamagetsi. Nthawi yomweyo, zopangidwa ndi Volvo, kuphatikiza XC40, mndandanda watsopano wa 60 ndi mitundu 90, zapeza kukweza kwanzeru kwazinthu.
Volvo sikuti amangoyang'ana kukula kwa malonda, komanso amasamalira kwambiri kukhazikika kwachitukuko, ndikugwiritsanso ntchito njira zonse zachitukuko za kampaniyo m'tsogolomu. Yuan Xiaolin, Wachiwiri kwa Purezidenti wa Volvo Car Group, Purezidenti ndi CEO wa Volvo Cars Asia Pacific, adati: "M'mbuyomu, tidadzipereka kuteteza miyoyo ya onse omwe akutenga nawo mbali pamagalimoto ndi madalaivala. Tsopano, Volvo idzateteza dziko lapansi ndi malingaliro omwewo. Ndi malo amene anthu amadalira. Sitidzangofuna kuti tikhale ndi miyezo yapamwamba kwambiri, komanso tipitirize kugwira ntchito ndi onse ogwira nawo ntchito pamakampani kuti tilimbikitse pamodzi kusintha kwa mpweya wochepa wamtengo wapatali wamtengo wapatali ndikukhazikitsa njira yobiriwira komanso yokhazikika.
Njira yachitukuko chokhazikika ya Volvo Car yagawidwa m'magawo atatu ofunikira - zochitika zanyengo, chuma chozungulira, komanso machitidwe amabizinesi ndi udindo. Cholinga cha Volvo Cars ndikukhala kampani yapadziko lonse lapansi pofika chaka cha 2040, kampani yazachuma yozungulira, komanso mtsogoleri wodziwika bwino pamabizinesi.
Chifukwa chake, pozungulira chitukuko chokhazikika, Volvo imakhazikitsidwadi pamalumikizidwe aliwonse amakampani akumtunda ndi kumunsi kwa mtsinje. Pamlingo wazinthu, Volvo Cars ndiye woyamba kupanga magalimoto achikhalidwe kupanga njira yolumikizira magetsi ndikutsogola pakutsanzikana ndi injini imodzi yokha yoyaka moto. Cholinga chake ndikupanga 50% yamakampani ogulitsa pachaka padziko lonse lapansi pofika 2025 magalimoto amagetsi oyera ndikukhala magalimoto amagetsi oyera pofika 2030. Makampani amagalimoto apamwamba.
Nthawi yomweyo, pankhani yopanga ndi kugulitsa zinthu, Volvo yayambanso kuthamanga kwa kusalowerera ndale kwa kaboni ku China. Chomera cha Chengdu chagwiritsa ntchito mphamvu zamagetsi zongowonjezwdwa 100% kuyambira 2020, kukhala malo oyamba opanga magalimoto ku China kuti akwaniritse kusalowerera ndale kwa mpweya wamagetsi amagetsi; kuyambira 2021, chomera cha Daqing chidzazindikira kugwiritsa ntchito mphamvu zamagetsi zongowonjezwdwa 100%. Magalimoto a Volvo agwira ntchito limodzi ndi ogulitsa kuti achepetse kutulutsa mpweya munthawi yonseyi.
Kusamalira mwachidwi kumatha kusunga ogula
Chifukwa cha kuchuluka kwa zida zatsopano zopangira magalimoto, zabweretsa chidziwitso chatsopano pamakampani opanga magalimoto. Si magalimoto okha omwe akusintha, koma ntchito zokhudzana ndi galimoto zikusinthanso. M'tsogolomu, magalimoto asintha kuchoka kugulitsa zinthu kupita ku "product + service". Makampani amagalimoto amayenera kusangalatsa ogula kudzera pazogulitsa ndikusunga ogula kudzera muntchito. "Top-notch" muutumiki ndi chimodzi mwazinthu zazikulu zomwe Volvo imasunga kwambiri ogwiritsa ntchito.
Mu Julayi chaka chatha, Volvo Cars idatulutsa lingaliro latsopano lautumiki pambuyo pa kugulitsa: "Pangani kuti likhale lotetezeka komanso lomveka bwino", lomwe limaphatikizapo magawo amoyo wanthawi zonse, kukonza mwachangu popangana, kutenga kwaulere ndi kutumiza, nthawi yayitali. bizinesi, njinga yamoto yovundikira yokha, Guardian wanyengo zonse, zonse zomwe zaperekedwa sikisi. Zambiri mwazinthuzi zakhala zoyamba pamakampani, zomwe sizimangowonetsa kuwona mtima kwa Volvo muutumiki komanso chidaliro pamtundu wake wazinthu, komanso kumabweretsa kukula kwamtunduwu mdziko muno.
Fang Xizhi, wachiwiri kwa purezidenti wa ntchito zogulitsa pambuyo pogulitsa za Volvo Cars Greater China Sales Company, adati cholinga choyambirira cha Volvo chokhazikitsa malonjezano asanu ndi limodzi akuluakulu ndikuti tisawononge sekondi iliyonse ya ogwiritsa ntchito, osawononga ndalama iliyonse ya ogwiritsa ntchito, ndikuchita ngati wothandizira. mafoni kuyenda wothandizira ogwiritsa. Alonda achitetezo. Chifukwa cha njira zingapo zogulitsa pambuyo pogulitsa, mu June 2020, mu kafukufuku wopangidwa ndi bungwe lovomerezeka, magalimoto awiri ogulitsidwa kwambiri a Volvo XC60 ndi S90 adatsala pang'ono kufika pamlingo wotsikitsitsa womwewo pamlingo womwewo pamsika. .
Volvo samangoyang'ana zam'tsogolo, komanso imayenda ndi nthawi. M'tsogolomu, Volvo ipitilizabe kukhazikitsa ntchito zazikulu zisanu ndi chimodzi ndikukhazikitsanso ndondomeko yautumiki wamunthu payekha pakuyika magetsi ndi luntha. Mwachitsanzo, poyankha madandaulo a ntchito kwa ogwiritsa ntchito magalimoto amagetsi, Volvo yakhazikitsa mawonekedwe amalipiritsa athunthu pogwiritsa ntchito njira zanzeru. Pangani zinthu zakunja kwa ogwiritsa ntchito a Volvo kuti "alipirire kulikonse".
Kuphatikiza apo, Volvo ikuyang'ananso mwachangu mgwirizano ndi opereka chithandizo chapamwamba kwambiri kuti apatse ogwiritsa ntchito ufulu waulere wamoyo wonse komanso ntchito zogwiritsa ntchito kiyi imodzi. M'tsogolomu, malo opangira magetsi a Volvo azidzatumizidwanso m'mizinda yayikulu. Akukhulupirira kuti posachedwa, ogwiritsa ntchito Volvo azitha "kulipira paliponse."
"Kaya ndi nthawi yachikale kapena nthawi yanzeru tsopano ndi mtsogolo, zomwe Volvo yasintha ndikuwongolera zochitika zautumiki, ndipo lingaliro la "okonda anthu" silinasinthe. Ichi ndichifukwa chake Volvo imapangitsa ogwiritsa ntchito "kugunda kwamtima kwachiwiri". Ichinso ndiye chinsinsi cha kupambana kwa Volvo mtsogolomu, "adatero Fang Xizhi.
Nthawi yotumiza: Aug-16-2021