Pa Ogasiti 25, mtundu wogulitsidwa kwambiri wa Porsche Macan adamaliza kukonzanso komaliza kwa nthawi yamagalimoto amafuta, chifukwa m'badwo wotsatira wa zitsanzo, Macan adzapulumuka mu mawonekedwe amagetsi oyera.
Kumapeto kwa nthawi ya injini yoyaka mkati, magalimoto oyendetsa masewera omwe akhala akuyang'ana malire a ntchito ya injini akuyang'ananso nthawi yatsopano yopangira docking.Mwachitsanzo, Bugatti, yomwe poyamba idaphatikizidwa mu makina opanga magetsi apamwamba a Rimac, idzagwiritsa ntchito pamwamba pake.Luso laukadaulo la ma supercars amagetsi limazindikira kupitiliza kwa mtundu munthawi yamagetsi.
Porsche, yomwe yatumiza magalimoto osakanizidwa kale zaka 11 zapitazo, ikukumananso ndi vuto lomwelo panjira yopita kumagetsi odzaza mtsogolo.
Ngakhale galimoto yamasewera yomwe ili ku Stuttgart, Germany idatulutsa galimoto yoyamba yamagetsi yamagetsi yamtundu wa Taycan chaka chatha, ndipo ikukonzekera kukwaniritsa 80% yazogulitsa zamitundu yoyera yamagetsi ndi haibridi mu 2030, n'zosakayikitsa kuti kutuluka kwa magetsi kusiyana pakati pa zopangidwa mu nthawi yapita ya injini zoyatsira mkati kunali kofanana.Munkhaniyi, kodi Porsche imamatira bwanji ku mzinda wake wakale?
Chofunika kwambiri, munjira yatsopanoyi, mtengo wamtundu wagalimoto umapangidwa mwakachetechete.Popanga maubwino atsopano osiyanitsidwa ndi kuyendetsa pawokha komanso kugwiritsa ntchito intaneti mwanzeru, zomwe ogwiritsa ntchito amayembekeza pazabwino zamagalimoto zakulanso chifukwa chofuna kudziwa zambiri komanso ntchito zowonjezera.Pamenepa, kodi Porsche ikupitirizabe bwanji mtengo wake wamtundu?
Madzulo a kukhazikitsidwa kwa Macan yatsopano, mtolankhaniyo adafunsa a Detlev von Platen, membala wa board yapadziko lonse ya Porsche, yemwe ali ndi udindo wogulitsa ndi kutsatsa, ndi Jens Puttfarcken, Purezidenti ndi CEO wa Porsche China.Zitha kuwoneka kuchokera ku kamvekedwe kawo kuti Porsche akuyembekeza kupikisana ndi maziko a chizindikirocho.Mphamvu zimaperekedwa ku nthawi yamagetsi, ndikutsatira zomwe zikuchitika nthawiyo kuti musinthe mtengo wamtundu.
1. Kupitiliza kwa mawonekedwe amtundu
"Chofunika kwambiri pa Porsche ndi mtundu."Detlev von Platen adanena mosapita m'mbali.
Pakalipano, mpikisano waukulu wazinthu zamagalimoto ukukonzedwanso motsogozedwa ndi zinthu zomwe zimapanga nthawi yayitali monga Tesla.Kusiyana kwa magalimoto kumachepetsedwa ndi magetsi, kuyang'ana kutsogolo kutsogolo kwabweretsa ubwino wopikisana, ndipo teknoloji ya OTA yotsitsa pamlengalenga yapita patsogolo Kutha kukweza magalimoto mobwerezabwereza ... malingaliro achilengedwe a mtengo wamtundu.
Makamaka amtundu wamagalimoto amasewera, zotchinga zaukadaulo monga ukadaulo wamakina womwe unamangidwa nthawi ya injini zoyatsira mkati zayandikira zero pamzere woyambira wamagetsi womwewo;mtengo wamtundu watsopano wobweretsedwa ndiukadaulo wanzeru ukukhudzanso mtundu wamagalimoto amasewera.Makhalidwe achilengedwe akuchepetsedwa.
"Pakadali pano pakusintha kwamakampani opanga magalimoto, zida zina zodziwika bwino zidatsika ndikuzimiririka chifukwa sanazindikire momwe kusintha kosokoneza kukuchitika, monga zokonda za makasitomala, magulu ogula atsopano, ndi mitundu yatsopano yopikisana."Malingaliro a Detlev von Platen, kuti athe kuthana ndi kusintha kumeneku m'malo ampikisano, Porsche iyenera kuzolowera chilengedwe, kusintha mwachangu, ndikusintha kufunika kwapadera kwa mtunduwo komanso mpikisano woyambira kunthawi yatsopano.Izi zakhalanso gawo lofunikira kwa mtundu wonse wa Porsche ndi kampani mtsogolomo.Strategic poyambira.
"M'mbuyomu, anthu ankakonda kugwirizanitsa malonda ndi malonda.Mwachitsanzo, chitsanzo chodziwika bwino cha Porsche, 911. Kachitidwe kake kosiyana, kachitidwe, phokoso, kuyendetsa galimoto ndi mapangidwe ake kunapangitsa kuti zikhale zosavuta kwa ogula kugwirizanitsa Porsche ndi mitundu ina.Siyanitsa.”Detlev von Platen adanena, koma chifukwa chakuti ntchito yapamwamba imakhala yosavuta kukwaniritsa mu nthawi ya magalimoto amagetsi, kumvetsetsa kwa ogula ndi kutanthauzira kwa malingaliro apamwamba akusinthanso mu nyengo yatsopano.Chifukwa chake, ngati Porsche ikufuna kukhalabe ndi mpikisano waukulu, iyenera ” Kukulitsa ndi kukulitsa kasamalidwe ka mtundu” kuti zitsimikizire kuti "lingaliro la aliyense pamtundu wa Porsche lakhala losiyana ndi mitundu ina".
Izi zikutsimikiziridwa ndi mayankho a Taycan patatha chaka chimodzi atalemba.Kutengera kuwunika kwa eni ake omwe aperekedwa mpaka pano, galimoto yamagetsi yamagetsi iyi sipatukabe ndi mawonekedwe a Porsche."Tikuwona kuti padziko lapansi, makamaka ku China, Taycan yadziwika ndi ogula ngati galimoto yamasewera a Porsche, yomwe ndi yofunika kwambiri kwa ife."Detlev von Platen adanena, ndipo izi zikuwonekeranso pamlingo wa malonda.M'miyezi isanu ndi umodzi yoyambirira ya 2021, kuchuluka kwa Porsche Taycan kwakhala kofanana ndi zomwe zagulitsidwa kwa chaka chonse cha 2020. mtengo wopitilira 500,000 yuan ku China.
Pakadali pano, kusintha kuchokera ku injini yoyaka mkati kupita kumagetsi sikungasinthidwe.Malinga ndi Detlev von Platen, ntchito yofunika kwambiri ya Porsche ndikusamutsa mtundu, mzimu wamagalimoto amasewera, komanso kukhulupirirana ndi anthu komanso kuzindikira zaka zopitilira 70 kupita kumitundu ina iliyonse.Pachitsanzo.
2. Kuwonjezeka kwa mtengo wamtundu
Kuphatikiza pa kubweretsa pachimake cha malondawo, Porsche ikutsatiranso zofuna za ogula kuti awonjezere luso la ogwiritsa ntchito munthawi yatsopano ndikukulitsa mtengo wamtundu wa Porsche."Monga mtundu womwe umatha kusungitsa maulalo okhudzana ndi kukhazikika kwamakasitomala ndi eni magalimoto, Porsche sikuti imangopereka malonda, komanso 'imapereka' zokumana nazo komanso malingaliro ozungulira galimoto yonse ya Porsche, kuphatikiza chikhalidwe cha anthu a Porsche ndi zina zotero. ”Detlev von Platen Express.
Akuti mu 2018, Porsche adakhazikitsa Porsche Experience Center ku Shanghai, yomwe imalola ogwiritsa ntchito kupeza magalimoto amasewera a Porsche ndi chikhalidwe chothamanga, ndipo imapereka njira yabwino kwa ogwiritsa ntchito kuti azitha kudziwa mawonekedwe amtundu wa Porsche.Kuphatikiza apo, koyambirira kwa 2003, Porsche idakhazikitsanso Mpikisano wa Asian Porsche Carrera Cup ndi China Porsche Sports Cup, kulola okonda magalimoto ambiri aku China komanso okonda mpikisano kuti athe kupeza magalimoto othamanga.
“Posachedwapa, tidakhazikitsanso Porsche Asia Pacific Racing Trading Co., Ltd. kuti tipatse makasitomala othamanga mosavuta pogula magalimoto.Mwachitsanzo, ogula amatha kugula mwachindunji magalimoto othamanga a Porsche ndi ntchito zina kudzera pa RMB. ”Jens Puttfarcken adauza atolankhani, "M'tsogolomu, Porsche Idzapatsa ogwiritsa ntchito mwayi wodziwa zambiri, kuonjezera ndalama ndi kukhudza, kotero kuti eni eni a galimoto aku China ndi ogula ali ndi mwayi wosangalala ndi mtundu wa Porsche.
Masiku angapo apitawo, Porsche China yakwezanso dongosolo lake labungwe.Dipatimenti yoyang'anira makasitomala yotukuka idzayang'ana pakufufuza zomwe makasitomala akumana nazo ndikusonkhanitsa mayankho kuchokera pazokumana nazo izi kuti ziwongolere.Izi zakhala gawo lofunikira pazambiri zamtundu wa Porsche."Osati zokhazo, m'tsogolomu, tikuyembekeza kuti mautumiki onse atha kuphatikizidwa bwino ndi digito kuti apange chidziwitso chambiri."Jens Puttfarcken adatero.
3. China R & D nthambi
Kukonzanso kwa Porsche kwa mtengo wamtengo wapatali sikumangowonekera pakusamuka kwa phata la mankhwala ndi kusinthidwa kwa zochitika zonse za wosuta, komanso mu luso lamakono lamakono.Pakali pano, dziko lapansi likusintha pa digito.Kuonetsetsa kuti malonda atha kutsata kusinthaku, Porsche yasankha kukhazikitsa nthambi yofufuza ndi chitukuko ku China chaka chamawa.Ngakhale ikugwira ndikulosera zosowa za makasitomala aku China, idzagwiritsa ntchito msika waku China polumikizana mwanzeru, kuyendetsa modziyimira pawokha, komanso digito.Dziwani zaubwino wakuchulukirachulukira kwaukadaulo waukadaulo, perekani ndemanga ku Porsche Global, ndikulimbikitsa luso lake laukadaulo.
"Msika waku China ukutsogola padziko lonse lapansi pankhani yazatsopano, makamaka m'malo monga kuyendetsa galimoto, kuyendetsa popanda anthu, komanso kulumikizana mwanzeru."Detlev von Platen adanena kuti pofuna kuyandikira msika komanso ogula omwe ali ndi chiyembekezo chatsopano, Porsche adaganiza zofufuza mozama.Kukula kwaukadaulo waku China ndi mayendedwe ake, makamaka m'malo omwe ogula aku China amasamala kwambiri, monga digito ndi kulumikizana mwanzeru, ndikutumiza matekinoloje apamwamba aku China kuti athandizire chitukuko cha Porsche m'misika ina.
Akuti nthambi ya Porsche ya R&D ku China ilumikizana mwachindunji ndi malo a Weissach R&D ndi maziko a R&D m'madera ena, ndipo iphatikiza Porsche Engineering Technology R&D (Shanghai) Co., Ltd. ndi Porsche (Shanghai) Digital Technology Co., Ltd. Kupyolera mu R & D angapo Kugwirizana kwa gululi kudzatithandiza kumvetsetsa ndi kukwaniritsa zosowa za msika wa China mwamsanga.
"Zonse, nthawi zonse timakhala ndi chiyembekezo chosintha komanso chitukuko.Tikukhulupirira kuti izi zitilimbikitsa kupitiliza kupanga mtundu wa Porsche mtsogolo. "Detlev von Platen adatero
Nthawi yotumiza: Sep-06-2021